MÄURER & WIRTZ: Welcome to the world of the senses!

For generations, the MÄURER & WIRTZ company has been distinguished by the deep link it creates between tradition and contemporary lifestyle.

 

Tradition – because our fragrance classics such as Tabac Original and Nonchalance have been some of the most successful brands on the German market for over 50 years. By acquiring the traditional brand and cult favorite 4711 Echt Kölnisch Wasser in 2007, we added an internationally popular classic to our product range – and what's more, we also set a new milestone in our company history.

 

Contemporary lifestyle – because we analyze consumer preferences in depth and turn these findings into successful market-ready products. This lets us create modern fragrances for today's sense of joie de vivre, fragrances which we create for a variety of clients, including major fashion labels.

 

Combining classics and lifestyle labels is not a contradiction in terms at MÄURER & WIRTZ: instead, the power of this combination is what defines our company in many ways. We link inspiration with marketability. We combine reliability with creativity. We merge tradition with innovation. We connect a global approach in over 140 markets with local actions on site.

 

The most important connection which unites everyone who works at our company, however, is quite simply our love of fragrance.